Long before Trump’s rise in politics, Limbaugh was pinning insulting names on his enemies and raging against the mainstream media, accusing it of feeding the public lies. "At some point, the stations need to make a shift to bring in younger listeners.First Lady Melania Trump presents the Presidential Medal of Freedom to Rush Limbaugh as his wife Kathryn watches during the State of the Union address to a joint session of Congress on Capitol Hill in Washington, Tuesday, Feb. "We're at the sea-change moment," says Paradiso. What to watch: Radio networks are under pressure to capture the attention of younger audiences. Analysts predict a much smaller rebound for radio this year than other traditional ad mediums, like billboards and national TV.
"I like the competition, and I'm the only woman that's doing it."I do think it's one thing to have a podcast, but to do radio, to be able to entertain for hours straight like that - three hours straight and do breaking news - that's very much a skill, and it's honed over a period of time," she says.But she's competing against newcomers like Bongino that have made names for themselves on digital channels like Facebook and with podcasts. On Tuesday, Premiere Networks confirmed that it would continue to air old clips from ‘The Rush Limbaugh Show," with rotating guest hosts for now.Īmid the competition, Loesch is the incumbent.Paradiso says most stations are waiting to see who Premiere might permanently replace Limbaugh's slot with, so that they can determine whether to air programming from Premiere Networks with a new host, Westwood One with Bongino as host, Radio America with Loesch as host, or another network, like Cox, with Erick Erickson as host."The Rush Limbaugh Show" is distributed across more than 600 stations nationwide by Premiere Networks, a subsidiary of iHeartMedia.īe smart: Hundreds of radio stations around the country are eagerly waiting to see whom Premiere Networks will put in Limbaugh's old time slot.Bongino's show will launch in 24 markets nationwide, per Westwood One, including in places like New York, Los Angeles, Chicago, Dallas, San Francisco, and Washington, D.C. Loesch's show will be aired in close to 200 markets nationwide, Paradiso tells Axios.Last week, Cumulus Media's Westwood One announced that Dan Bongino, the conservative podcaster and personality, would host a new show called "The Dan Bongino Show," also in Limbaugh's old time slot Monday-Friday.time slot following Limbaugh's death last month.
Why it matters: Loesch is one of several conservative talk show hosts eager to fill the void at the 12 p.m. In the markets where she did compete head to head with him, Dana has done very well over the last few years," Paradiso said. "When we did it, we were really one of the few to directly challenge him.At the time, "Rush's show was so big and so powerful that there were very few competitors in his time slot," Radio America chief operating officer Mike Paradiso tells Axios."I've been in this slot for years and if there's any program positioned to do it, it's mine."Ĭatch up quick: Radio America first decided to syndicate Loesch's show nationally during the same hours as Limbaugh in 2014. "I do feel that I'm well-positioned to fill the void," says Loesch.time-slot, where she used to directly compete with the late Rush Limbaugh. Conservative commentator and longtime talk radio host Dana Loesch has signed a new three-year deal with Radio America, a conservative talk radio network, Loesch tells Axios.ĭetails: Loesch's new contract will keep the ‘The Dana Show’ at the 12 p.m.
0 kommentar(er)
